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How an ordering system and restaurant marketing helped Dvořák improve guest service and increase revenue: QR code payment, a QR menu, online table booking and more with RestoCraft

Also available in:ČeštinaРусский

At the A. Dvořák restaurant we believe that atmosphere is not only about good food and the interior. Everything matters — from how quickly a guest can order to how easily they can book a table at the restaurant. That is exactly why we introduced a modern restaurant booking system — RestoCraft. This automation solution has helped us not only to simplify our processes but also to increase revenue, improve the guest experience and stand out from the competition.

Why did we decide on a digital system?

Like many other restaurants, we were struggling with typical problems:

  • Telephone restaurant bookings took up time and often got lost.
  • We had no QR menu — just a simple paper one.
  • The staff were overloaded at peak times.
  • There was no analytics — we didn't know what was working and what wasn't.
    Guests rarely left reviews online and didn't come back.

We realised it was time for a change — not to follow a trend, but for the comfort of our guests and the sustainable growth of the business. Going digital became the logical next step for the restaurant.

What we introduced with RestoCraft

  1. A smart restaurant booking system

Our website is no longer just a ‘business card’ but a fully fledged tool for online restaurant bookings.

  • Guests can choose the date, the time and even a specific table themselves — thanks to an interactive floor plan.
  • The system sends reminders by email and text message — nobody forgets their restaurant booking.
  • The manager follows all bookings in real time and runs the floor from a tablet.
  • Integration with the POS system makes it possible to manage bookings, orders and deposits in one interface.

The booking form sits right on the website — not in an iframe — which is more convenient for guests and more effective for restaurant marketing and SEO.

2. A smart QR menu with its own design

Our QR menu is not just a list of dishes — it is a visual invitation to taste:

  • Videos and photos of the dishes — guests can see exactly what the food looks like.
  • Automatic language detection — ideal for tourists.
  • The menu is designed in Dvořák's visual style.
  • Any change to the menu goes live immediately.

That makes it simply impossible to stop at one dish. When dishes are not just listed but ‘come to life’ in short videos and mouth-watering photos, choosing becomes a real culinary adventure. You want to try everything — right now.

3. A button to call the waiter, right in the menu

No need to wave or try to catch someone's eye. The guest simply taps, and the staff know they are ready to order.

This small detail improves the service and makes things more comfortable for guests and staff alike.

4. Fast QR code payment at the restaurant

Guests no longer have to wait for the bill — they can:

Thanks to the restaurant ordering system and QR code payment, service has become faster and the team's work simpler, especially at peak times.

5. Analytics and marketing for restaurants

The system collects all the data:

  • Visitor numbers and occupancy by day and hour.
  • Popular dishes.
  • Where guests came from and how often they come back.

We are building a guest database, sending birthday wishes and personal offers. Repeat restaurant bookings have become the rule — not the exception.

What we gained with RestoCraft

  • More online restaurant bookings.
  • Higher revenue thanks to upselling in the menu.
  • Fewer cancelled or forgotten restaurant bookings.
  • Calmer, better organised work for the staff.
  • Greater guest loyalty and trust.

Our goal is not just to attract as many guests as possible, but as many happy guests as possible. We build long-term relationships with everyone who comes to us not only for the food but also for the feeling of being welcome.

And this is only the beginning…

The RestoCraft restaurant system is not a one-size-fits-all solution — it is a living, flexible tool that adapts to the style, needs and goals of each restaurant.

For our Dvořák it opens up a range of unique possibilities — and we are already preparing some of them.

What exactly? We're not telling yet 😉
But we promise — it will be even more convenient, more creative and closer to every guest.

Conclusion

RestoCraft has become not just a tool for us but quite literally a member of the team.

It has helped us speed up our processes, improve our service and be closer to every guest who comes to Dvořák not only to eat but also for the atmosphere.

Honestly? Today we can't imagine how we managed before — without a digital menu, without a smart booking app, without all these clever features.

Today RestoCraft is like a good espresso for us — something we take for granted and could not do without.

If you are looking for a way to modernise a restaurant without losing its soul — we can only recommend it. Tried and tested by us.